Dentsu Aegis Acquires Analytics Shop Cardinal PathDentsu Aegis has acquired digital marketing shop Cardinal Path as it looks to build its performance marketing and analytics offering. "I want a more scaled, more digitally focused capability in this space, and I want a business that I think fits and is complimentary to the business we already have," said Robert Horler, U.S. CEO of Dentsu Aegis, which is the name for Dentsu's operations outside its
