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Note: This article contains updates to the previous article “Statistical Significance Script for Google Analytics”, which has been redirected to this article. See the changelog for details. In March I wrote a script for the statistical evaluation of time-frame comparisons in Google Analytics. The idea seemed well received, but who wants to have to hit F12, open their developer console, and then co
Recently several people asked me about confusing numbers involving unique visitors (one was a customer and the other used the great little blog idea submission form at the right). Visitors represent the number of distinct people who come to your site (rather than Visits, which is the number of times that they come). Seems pretty straightforward, right? Well… One person wrote: I’ve been puzzled abo
First there was the honorable GoalCopy plugin for Firefox, a previous tool we created, which ruled the kingdom for many (internet) years. This tool gave you the magical ability to copy goals from one profile (remember when that’s what they were called?) to another with ease. And the peasants rejoiced. But then came v5 of Google Analytics, and with this new design the failings of the old king. Goal
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