Domino's UK dabbles in augmented reality marketing | PizzaMarketPlace.com
There are Domino's Pizza posters displayed at more than 6,000 sites across Britain that include an augmented reality (AR) feature allowing customers to download deals, get the company's mobile ordering app and become a Facebook fan. After downloading the AR app, created by UK-based Blippar, users can then look at the six-sheet posters through the camera on their smartphone (or tablet). The posters
Augmented Reality: CrowdOptic as security app | Beyond The Beyond
By Bruce Sterling October 27, 2011 | 5:48 pm | Categories: Augmented Reality *Event security may seem an unlikely AR application, but CrowdOptic has technical standards all its own. Check out this new press release, which is pretty much Californian all the way. CrowdOptic Raises Funding to Expand Security Features of Analytics Platform for Live Events San Francisco - October 26, 2011 - CrowdO
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