Viral content marketing is often unpredictable. Why does some content go viral while other content falls short? To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. There are four main reason
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