This article was taken from the May 2011 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views. It has
Our culture worships attention. We assume that, when we’re faced with a really hard problem, the best response is to stay focused, to lavish the dilemma with deliberate thought. And so we order a triple espresso, or chug some Red Bull, or snort some Ritalin. The point of these chemicals is to sharpen the spotlight, […] Our culture worships attention. We assume that, when we're faced with a really
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