Empty State: Mobile App “Nice-to-Have” Essential

The average app loses 77% of its daily active users within the first 3 days post-install. What’s worse: within 30 days, approximately 80% of daily active users are gone. Are these low retention rates a result of poorly made apps? Not always. Users try out a lot of apps but decide which ones they want to delete within the first few days. The key to success is to get the users hooked during that cri