How to entice Japanese couples to have babies

Kishiki Noriyo pulls up outside a house in Akashi, a city in western Japan, in a truck emblazoned with a heart logo and the slogan: “Diaper delivery: we also deliver kindness.” She steps out with two bags of nappies. Higuchi Miki, a young mother, appears at the front door with a baby on her hip. Ms Kishiki is on the front line of a ten-year push by Akashi to encourage its residents to have childre

[ashigaru]

“Even in Akashi, which is an easy commute from the cities of Osaka and Kobe, most of the growth is from migration, not births.””the nappy deliveries are more about “alleviating loneliness” than the goods themselves. “