Uniquely positioned

Uniquely positionedFast Retailing, Japan’s biggest clothes retailer, hopes an innovative strategy will make it the world’s biggest too

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Moreover, Uniqlo succeeded in basics but is now expanding into trendier lines, for example through a tie-up with Jil Sander, a German fashion designer. It will have to manage a multicultural, multilingual workforce—an area where Japanese firms often trip up. And merchandise will need to be tailore