Service From Google Gives Crucial Data to Ad Buyers (Published 2008)

In announcing a new service for media buyers on Tuesday, Google said that its Ad Planner was meant to make life easier for the people whose job it is to identify Web sites where their clients’ messages will have the most impact. But in the advertising world, the new service � which will be free � was seen as a fairly big missile aimed at Nielsen Online and comScore, which have been the two main co

[azaburecipes]

Stephanie Clifford notes, "Advertisers reacted with a mix of interest and wariness to the Google announcement. Roger Baron, ... “That’s the bold thing, that it’s free,” Mr. Baron said. “I think a lot of people will be taking a look at it.”"

[aki1770]

Stephanie Clifford cites Wayne Lin:"“We want to help you figure out where your target audience is,” Wayne Lin, business product manager for Google, said Tuesday at an advertising conference in New York."