Turning Page, E-Books Start to Take Hold (Published 2008)

Could book lovers finally be willing to switch from paper to pixels? For a decade, consumers mostly ignored electronic book devices, which were often hard to use and offered few popular items to read. But this year, in part because of the popularity of Amazon.com’s wireless Kindle device, the e-book has started to take hold. The $359 Kindle, which is slim, white and about the size of a trade paper

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"Many Kindle buyers appear to be outside the usual gadget-hound demographic. Almost as many women as men are buying it, Mr. Hildick-Smith said, and the device is most popular among 55- to 64-year-olds."へー、けっこう高齢層に売れてるのか。