Apple and Fashion: A Love Story for the Digital Ages

Apple’s chief design officer, Jony Ive, pictured here, far left, with CEO Tim Cook on the grounds of the new campus. “In what we do,” says Cook, “design is crucial, as it is in fashion.”Photographed by Mario Testino, Vogue, March 2016 Tim Cook and Jony Ive discuss the synergy between Apple and fashion, two worlds fueled by curiosity and change. For much of the last year, a pyramid of dug-up earth