Sun CEO on Communication through Blogging : Business Blog Consulting

Sun Microsystems CEO Jonathan Schwartz gave a great keynote interview at the Web 2.0 Expo last month. He was interviewed by Tim O’Reilly. The 30 minute-plus interview covered a wide range of fascinating business- and technology-related topics, not the least of which was business blogging. The first five minutes after the introduction concentrate specifically on how Schwartz — whom O’Reilly called

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Stephan Spencer cites, "Jonathan Schwartz accepts blogging wholeheartedly, but rejects the word itself. “‘Blogging’ will at some point be a little anachronistic. I communicate. My number one job as a leader of a company is to communicate."

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Stephan Spencer cites Jonathan Schwartz: "“If you are going to lead, you must communicate,” he said in the interview. “You can communicate in many different ways, through your actions, through your products. The way I communicate is by using the spoken and written word.”"