iMedia Connection: comScore: Search and Offline Buying

comScore Networks, Inc. announced a study that found that 63 percent of search-related purchases occur in offline retail The study also found 25 percent of searchers purchased an item directly related to their query, and that of those buyers, 37 percent completed their purchase online. The study, sponsored by Google, entitled "The Role of Search in Consumer Buying," reflects the searching behavio

[jmala]

2006/03/23 12:04:02