How Malls Will Survive In The Age Of AmazonExperiences Bring in Consumers Shopping is no longer only about the transaction. Instead, it is about creating an atmosphere and experience. A classic example is the concept of taking a family picture with Santa during the holiday season. In 2015, DreamWorks livened up the tradition, featuring Shrek as part of their “Adventure to Santa” holiday experience in a handful of malls. Such installations
