2017ABTestingTutorial – ExP PlatformWelcome to A/B Testing at Scale Tutorial Tutorial by: Pavel Dmitriev, Somit Gupta, Ron Kohavi, Alex Deng, Paul Raff, Lukas Vermeer Given at SIGIR 2017 and KDD 2017. Tutorial Outline Introduction to A/B testing (slides, video) What is A/B testing Brief history Why use A/B testing Examples Cultural Challenges Design of Experiments: Statistical Foundations (slides, video) Null-hypothesis testing, con
