How One Woman Hid Her Pregnancy From Big Data
For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she's pregnant -- and it wasn't easy. Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vert
Opinion | Five myths about big data
Samuel Arbesman, an applied mathematician and network scientist, is a senior scholar at the Ewing Marion Kauffman Foundation and the author of "The Half-Life of Facts." Follow him on Twitter: @Arbesman. Big data holds the promise of harnessing huge amounts of information to help us better understand the world. But when talking about big data, there's a tendency to fall into hyperbole. It is what c
Bad Data Handbook
Read it now on the O’Reilly learning platform with a 10-day free trial. O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers. What is bad data? Some people consider it a technical phenomenon, like missing values or malformed records, but bad data includes a lot more. In this handbook, data expert Q. Ethan McC
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