No Mobile Cookies? Criteo Defiantly Rolls Out Mobile Web Tracking Solution | AdExchanger
French retargeting firm Criteo announced on Tuesday the launch of a mobile Web tracking solution designed to let marketers deliver targeted ads to consumers across mobile browsers. Criteo’s mobile Web solution (the company has said it is still in the process of developing a branded name for the product) allows marketers to serve personalized ads to consumers through Web browsers on smartphones and
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Criteo To Run Yahoo Japan's Performance-Based Inventory; Entry To China Is Next | AdExchanger
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spe
Ad Retargeter Criteo: People Who Click On Ads Totally Aren't Losers | TechCrunch
Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers. That suspicion? A company called Criteo just released some research saying i
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CRITEO、スマホアプリの利用履歴に基づくリタゲ広告の配信を可能に 日経デジタルマーケティング
Criteo Gets €30 Million For Retargeting; Atlantic Bans Banners | AdExchanger
Criteo's Coleman: Clicks Are Valuable To Brand Marketers, Not Just E-Commerce | AdExchanger
