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Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The move has implications for ad performan

phare 2017/09/09

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Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix

Search Engine Land » Platforms » Google » Google Search Console » Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix No need to panic -- the Google Search Console data is not just outdated for you, it is a bug Google is working to fix. Over the past couple of weeks, including this wee

phare 2015/11/19

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The Pitfalls Of A/B Ad Split Testing, Part 1

SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! While channel surfing a while back, I came across the “National Dog Show,” a TV program where dogs of all shapes and sizes are paraded around by their handlers, and the