Facebook Testing Private Messages Between People and Pages
Facebook has confirmed it is testing a feature that allows people to communicate privately with page owners. This “Private Messages for Pages” feature would be beneficial for pages who would prefer to deal with customer service matters off of the public Wall. However, sending a private message does not generate a News Feed story, and if fans start to use the message feature to give a company prais
Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test
Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test Facebook Ads API service provider TBG Digital has revealed that in a 10-day, 3-client, 2 billion impression test, Facebook’s new Sponsored Stories ad units received a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan than Facebook’s standard ad units. The new ad u
Facebook Expands @ Mention Tagging to Comments
Facebook users can now tag their friends, Pages, apps, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook. In September 2009, users gained the ability to mention friends and other Facebook pages in their status updates and wa
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