Hulu to Open a Private Ad Exchange Powered by Facebook's LiveRailAdvertising's programmatic revolution will be televised -- by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney Co., will open a private ad exchange powered by Facebook video ad exchange LiveRail to let marketers to buy ads on Hulu as easily as if they were purchasing something on Amazon. To make sure those ads are shown to the right people, Hulu wil
AppNexus Dusts Off Header Bidding Product As Publishers Clamor To Unify Demand | AdExchanger
