The slippery slope | 90 Percent Of Everything

A paraphrased transcript of my talk at SMX Munich 2013 Let’s start with a little game. In iOS, there’s an ad tracking feature that allows advertisers to identify you (albeit anonymously). It’s turned on by default. Let’s see if we can work out how to turn it off together. Go into your settings and scroll down. There we go! Ad tracking must be in “Privacy”, right? Oh. That’s strange, ad tracking is