Neuroeconomics - Wikipedia

Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics.[1] It combines research from neuroscience, experimental and behavioral economics

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ニューロエコノミクス。個人の好み、選択を脳の働きを調べることによって理論づけようとする学問。