Can you make money in the Long Tail?

Well, it depends who "you" are. If you're an aggregator, sure. But if you're like the majority of Long Tail microproducers, direct revenues can be harder to come by. I was reminded by this Valleywag post that one of the most common misunderstandings of the phenomena is that it somehow makes it easy for individuals to translate low popularity into riches. Here's the key part of the post: I'm beginn

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"Well, it depends who "you" are. If you're an aggregator, sure. But if you're like the majority of Long Tail microproducers, direct revenues can be harder to come by."