Why the Best Online Marketing May Be Headed Offline

Hamilton Chan is CEO of Paperlinks and Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses. The hyperlink is the fundamental building block of the Internet, and effectively ties reference points to useful content. Without the hyperlink, the web would be nothing more tha

[SasakiTakahiro]

CSM-Context-Sensitive Marketing- is a convenience. Scanning a QR code is a deliberate act the consumer is choosing to take part in.