How Social Media Is Changing Paid, Earned & Owned Media

How Social Media Is Changing Paid, Earned & Owned Media Paid: Buying a 30-second Super Bowl spot Earned: Coverage on Mashable Owned: Your company's website But social media has brought about a change. It not only affected how agencies themselves function on a day-to-day basis, but it also altered the definitions of paid, earned and owned media and blurred the lines between them. Now, the challenge

[mediainsight]

How Social Media Is Changing Paid, Earned & Owned Media

[takeshi_kato]

ソーシャルメディアがいかにトリプルメディアを変えているか。興味深いMashable記事。「How Social Media Is Changing Paid, Earned & Owned Media」