This Is How Google Will Collapse

Illustration: Mandela SmithGoogle made almost all its money from ads. It was a booming business—until it wasn’t. Here’s how things looked right before the most spectacular crash the technology industry had ever seen. The crumbling of Google’s cornerstoneBack when Google was still just an idea, its founders thought that “advertising funded search engines [would] be inherently biased towards the adv

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“The average banner ad was clicked on by a dismal 0.06% of viewers, and of those clicks, over 60% were accidental.”

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