Cambridge Analytica used data from Facebook and Politico to help Trump

The data analysis company, which uses a massive database of consumer and demographic information to profile and target voters, has come under the scrutiny of congressional investigators who are examining the Trump campaign. This week, the group became the focus of a new controversy after the Daily Beast reported that the company’s chief executive, Alexander Nix, had contacted Julian Assange last y

[Ereni]

10/26CambridgeAnalytica models,which melded the company’s own massive database&new voter surveys,were instrumental in day-to-day campaign decisions,including in helping determineTrump’s travel schedule.〜models also helped drive decisions on advertising and how to reach out to financial donors.