Why do so many brands change their logos and look like everyone else?

Why do so many brands change their logos and look like everyone else? A few months ago, I received an email from Revolut (a British fintech company) in which they proudly unveiled their new logo. Previously, Revolut had a distinct and instantly recognizable logo. They replaced it with… something I was sure I had seen before. The previous Revolut logo had a unique font, a recognizable color gradien

[havanap]

スマホ最適化説、それっぽいけどあまりにもみんな同じ見た目になりすぎなのでどっかで揺り戻し来るでしょうね

[call_me_nots]

“Many iconic fashion companies ditched their recognizable logos and switched to a bland and very similar version of a sans serif font”

[tanahata]

2018年頃、相次いだイメージ。カミーユフォルネとか少し早かった？