BMW UK : The new Z4 Roadster

In our latest TV commercial for the BMW Z4, artist Robin Rhode uses the roadster as a 306hp paintbrush to create a performance that's as colourful as it is unique. Now you can recreate the experience using state-of-the-art 3D technology. If you have a webcam you'll be able to get behind the wheel of your own virtual BMW Z4 and use it to express yourself. Just follow the instructions below.

[ma_ko]

こういう発想でコマーシャル化か

[mathatelle]

技術が発想の着火点になったクリエイティブ。最初にやったもん勝ちですね。すげー。

[horiega]

AR

[sdyk1124]

AR拡張現実を用いたBMWのプロモーション