David Airey | logo & brand identity designThe swoosh, red cross, golden arches, bitten apple; logos often come to mind when we think of a particular brand. They’re ubiquitous. Essential. Yet also just one piece of the visual identity. While the strength of a brand is driven by the quality of its product or service, the quality can be significantly reinforced by a range of designed elements appropriate to what’s on offer. Line, shape, colo
