Jobs and the strength of weak ties - Joi Ito's WebM. S. Granovetter .The strength of weak ties : A network theory revisited. In Sociological Theory (1), 1983. is an important paper for understanding social software. Unfortunately, it's an academic paper and therefore NOT ONLINE. (I'll rant about that later). In the paper, Granovetter describes strong ties and weak ties. Strong ties are your family, friends and other people you have strong bonds t
