Writing for the web is a skill set of its own. Website text, or "copy", needs to be written in a different tone for the web than a brochure. It needs to be built around the target keywords for the site and be written for a lower literacy audience. Most web designers have a leg up on traditional freelance writers since they have their pulse on what the search engines like and don't like to see on a
![10 Writing Tips for Web Designers](https://cdn-ak-scissors.b.st-hatena.com/image/square/e5ad6cdf125b20dd1150dd5587e0c789abc7c0d0/height=288;version=1;width=512/https%3A%2F%2Fwww.webdesignerdepot.com%2Fassets%2Fposts%2Ffeatured%2F_1200x630_crop_center-center_82_none%2F54961%2Fwdd.jpg%3Fmtime%3D1676929111)