Many Japanese are still reluctant to go unmaskedWhy get a face lift when you can get a face covering? ZAWACHIN, a Japanese celebrity, has long been known for her stylish face masks. When she started her career a decade ago, wearing masks helped draw attention to her lavishly made-up eyes. With time, masks became part of her brand, and she carved out a niche as a “mask influencer”. The pandemic bro
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