CBS’ Ianniello Says Shift To C7 Rating ‘Makes Sense’
A top CBS executive crowed about an agreement with GroupM to do ad deals using the C7 measurement scheme, but other media buyers said the deal wouldn’t affect their willingness to shift from the old measurement system. Speaking at the Bank of America Merrill Lynch Global Telecom and Media Conference Tuesday morning, CBS COO Joe Ianniello acknowledged reports that CBS had an agreement with the bigg
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