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Acquisitions of Digital Agencies, Ad-Tech and Analytics Firms Surge
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Acquisitions of Digital Agencies, Ad-Tech and Analytics Firms Surge
Ad Age asked R3 co-founder and principal Greg Paull, who spoke to us from Shanghai, for his take ... Ad Age asked R3 co-founder and principal Greg Paull, who spoke to us from Shanghai, for his take on his company's latest report. The interview has been lightly edited for clarity. Advertising Age: What were your biggest takeaways from the report? Greg Paull: Obviously, the diversity of acquirers has come up a lot this year. You see a lot of new companies that weren't necessarily there before. Ever