John Battelle's Search Blog Search Does That. Social Does This. Give Me A Reese’s Cup Please

John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. If ever there was a strong meme in search, it’s the impact of social: Everyone is talking about how Facebook and Twitter are threatening Google for what I’ve called the “oxygen” of the web: distribution of attention. A little background. Google rose to prominence as the absolute winner in… If ever there was

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John Battelle:"But it's happening more and more online now, thanks to our ability to use Twitter and Facebook to query our social graph. Through status updates or tweets, we can ask real people that which before we asked Google."