Can Apple change ads? — Benedict Evans

Once upon a time, Apple was the iPod company. iPods were a much bigger deal than the Mac, and they also made Apple a dominant force in the music industry. Then, as we all know, Apple jumped horse to the iPhone, which was a vastly bigger business again. But meanwhile, music switched from the download-to-own model pioneered by Apple to subscription streaming, and Apple was very late to streaming. To

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“in 2020, Apple’s app store commission revenue was close to $15bn, which was larger than total global revenue from the entire digital music industry”

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“Apple’s app store commission revenue was close to $15bn, which was larger than total global revenue from the entire digital music industry, and at much higher margin. ”