The Power of Walmart

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

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US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates —eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experience double-digit growth through 2014. Combined, Google, Yahoo!, Micr