How are the audience segments mapped between a DMP and an ad exchange? In other words, how will both parties sync so the segments are ava...

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rindai87 よし、おれが調べて妄想で補完したことはそんなに間違ってないっぽいぜ！

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How are the audience segments mapped between a DMP and an ad exchange? In other words, how will both parties sync so the segments are ava...

Answer (1 of 2): In order to activate its cookies on the exchange, any DMP, including BlueKai wou... Answer (1 of 2): In order to activate its cookies on the exchange, any DMP, including BlueKai would need to perform a cookie sync with the exchange. Typically this means BlueKai would host a generic exchange pixel in a container tag for a given client, so that whenever its own pixel was fired, i...