Pinterest launches colorful Pincodes that link to fashion and food boards

Pinterest is the latest company to get in on the scannable QR-style code trend, launching a colorful version of the tech that it calls Pincodes. At launch, Pincodes can only be created by companies and publishers; but if you stumble upon one, you’ll be able to scan it using Pinterest’s Lens feature to pull up whatever Pinterest board it links to. It sounds like Pinterest expects to see these pop u