A Hadoop Alternative: Building a real-time data pipeline with Storm With the tremendous growth of the online advertising industry, ad networks have to deal with a humongous amount of data to process. For years, Hadoop has been the de-facto technology used to aggregate data logs but although it is efficient in processing big batches, it has not been designed to deal with real-time data. With the po
Prev. [Title for Previous Page] Next [Title for Next Page] January 21, 2011 The first decade of the 21st century can be remembered by many things. But, will Auto-Tune, Webkinz, and ad networks be remembered only as one-decade phenomena? Ad networks were a major force over the past 10 years due to the simplicity they offered media buyers in achieving significant and/or targeted reach with one inser
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