Google To Buy Marketing Attribution Pure Play Adometry | AdExchanger
Google will scoop up Adometry, a marketing attribution firm whose product is designed to assign value to incremental media impressions. Some industry watchers, like research firm Forrester, consider Adometry’s solution superior to Google’s home-grown technology. Terms of the transaction were not disclosed. Austin, Texas-based Adometry and its approximately 130 employees will eventually be incorpor
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