Data-Driven Metric Development for Online Controlled Experiments: Seven Lessons Learned
Data-Driven Metric Development for Online Controlled Experiments: Seven Lessons Learned Online controlled experiments, also called A/B testing, have been established as the mantra for data-driven decision making in many web-facing companies. In recent years, there are emerging research works focusing on building the platform and scaling it up [34], best practices and lessons learned to obtain trus
Vanity Metrics vs. Actionable Metrics - Guest Post by Eric Ries - The Blog of Author Tim Ferriss
Vanity metrics: good for feeling awesome, bad for action. (photo source: UK Guardian) This is a guest post by serial entrepreneur Eric Ries. He was most recently co-founder and CTO of IMVU, which has more than 20 million registered users and generates $1,000,000+ in revenue per month. Eric is also a venture advisor to Kleiner Perkins. How do you get to $1,000,000 per month in sales? By testing the
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