Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash KaushikMulti-Channel Attribution Modeling: The Good, Bad and Ugly Models There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on
