Editd, using big data to shape and create high street trendsJulia Fowler and Geoff Watts are busy reminiscing about how they met racing cars and how a conversation at that racing club in their native Perth, Australia, got them to where they are today: a light and spacious studio in the basement of a Hatton Garden office. Fowler, a fashion designer, was frustrated with the industry: she felt there was a shortfall of factual data and, too often, decision-mak
