Understanding Cross Device Measurement and the User-IDOne of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration o
Understanding Snowplow's unique approach to identity stitching, including comparisons with Universal Analytics, Kissmetrics and Mixpanel
