Domino's UK Social Media Initiatives Help Increase Profits by 29%

Domino's UK Social Media Initiatives Help Increase Profits by 29% In the earnings statement, CEO Chris Moore points to the rise in online orders -- which now account for 32.7% of all orders -- as proof that their web and social media efforts are paying off. Moore reports that when it comes to the web, "Our main Facebook site now has in excess of 36,000 fans ... In addition, we have led the way wit

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英ドミノ・ピザ。位置情報クチコミ＆SNSサービス「Foursquare」におけるプロモーションにより、税引き前利益が29%アップしたとのこと。クチコミが露見しやすく、伝播しやすいソーシャルメディアを上手に活用した事例。