How design helps top companies to grow and win

Design evolved from solid crafts and iconic artefacts to an universal approachIn recent years design has evolved from an operative to a strategic function. This is evident in the financial impact design-driven organizations have [1], the increase in M&A activity in this space through consulting and tech firms [2], and the growing number of Chief Design Officers and Design Partners at consulting an

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（デジタル）マッキンゼーによる、デザインがなぜビジネスに効くかについての記事。 ビジネスデザインの重要性や、分析的アプローチの限界、「デザイン経営」と株価の関係等について語られています。