It’s not just a fiscal fiasco: greying economies also innovate less

“Adam is a special child,” says the voice-over, as the camera pans across abandoned classrooms and deserted maternity wards. “He’s the last child born in Italy.” The short film made for Plasmon, an Italian brand of baby food owned by Kraft-Heinz, a giant American firm, is set in 2050. It imagines an Italy where babies are a thing of the past. It is exaggerating for effect, of course, but not by as