Funnel analysis
1. An overview of funnel analysis Funnel analysis is one of the two most common types of platform analytics performed with web analytics data. The concept behind funnel analysis is straightforward. Your platform is designed to support users working through one or more different workflows: where each workflow is a series of steps necessary to deliver a specific outcome. Examples of workflows includ
Performing cohort analyses with Snowplow
A cohort analysis is a longitudal study that compares two or more groups of customers / users (cohorts) over a period of time. The term cohort analysis therefore encompasses a wide variety of analyses: We can vary our cohort definitions, depending on what we want to test. (For example, if we wanted to see if customers acquired from particular marketing channels were more valuable over their lifeti
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Snowflake Web Model 1.0.0 released
Sending Google Analytics events into Snowplow
Debugging bad rows in Spark and Zeppelin [tutorial]
Market Basket Analysis: identifying products and content that go well together
